/* ============================================================================
   Phil So Good — case study theme. Playful pastel, rounded, joyful.
   to love | to share | to joy. Scoped to .pcase.
   ============================================================================ */
.pcase {
  --p-pink: #F3AAB7;
  --p-brown: #AC896F;
  --p-beige: #F8E4C4;
  --p-mint: #B6DCBB;
  --p-peach: #F8C197;
  --p-teal: #A1D7D8;
  --p-cream: #fffdf9;
  --p-tint: #fdf6ef;
  --p-ink: #5b4a3d;
  --p-text: #7d6e60;
  --p-line: rgba(91,74,61,.12);
  position: relative; overflow: hidden; background: #fff;
  font-family: var(--font-sans); color: var(--p-text);
}
.pcase .wrap { position: relative; z-index: 1; }

/* multicolour dot pattern (echoes the logo's "o"s) */
.pdots {
  background-image:
    radial-gradient(circle, var(--p-pink) 30%, transparent 31%),
    radial-gradient(circle, var(--p-teal) 30%, transparent 31%),
    radial-gradient(circle, var(--p-peach) 30%, transparent 31%),
    radial-gradient(circle, var(--p-mint) 30%, transparent 31%);
  background-size: 64px 64px; background-position: 0 0, 32px 0, 16px 32px, 48px 32px;
}

/* ---- shared type ---- */
.pcase .peyebrow { display: inline-flex; align-items: center; gap: 9px; font-family: var(--font-mono); font-size: 13px; font-weight: 600;
  letter-spacing: .14em; text-transform: uppercase; color: var(--p-brown); margin: 0 0 16px; }
.pcase .peyebrow::before { content: ""; width: 9px; height: 9px; border-radius: 999px; background: var(--p-pink); }
.pcase .peyebrow--on { color: #fff; }
.pcase .peyebrow--on::before { background: var(--p-beige); }
.pcase .ph2 { font-family: var(--font-display); font-weight: 800; font-size: clamp(1.6rem,1.1rem + 1.8vw,2.5rem);
  line-height: 1.22; letter-spacing: -0.02em; color: var(--p-ink); margin: 0 0 22px; text-wrap: balance; }
.pcase .ph2--on { color: #fff; }
.pcase .pcase__p { font-size: clamp(15px,1vw,16.5px); line-height: 1.95; color: var(--p-text); margin: 0 0 18px; }
.pcase .pcase__p:last-child { margin-bottom: 0; }
.pcase .pcenter { text-align: center; max-width: 680px; margin: 0 auto clamp(2rem,1.5rem + 2vw,3.2rem); }

/* sections + spacing utilities */
.psec { padding-block: 4rem; }
.pcase .pb-gap { padding-bottom: clamp(2.5rem, 1.5rem + 4vw, 5rem); }
.pcase .mt-gap { margin-top: clamp(1.5rem, 1rem + 2vw, 3rem); }
/* uniform vertical margin on every section figure/image wrapper */
.pcase .pshot, .pcase [class*="__fig"], .pcase [class*="__media"] { margin-block: 1rem; }
.psec--tint { background: var(--p-tint); }
.psec--pink { background: linear-gradient(165deg, #fbe4e9 0%, #fdf2e8 100%); }
.psec--brown { background: var(--p-brown); }
.psec--brown .pcase__p { color: rgba(255,255,255,.82); }

/* ---- Hero ---- */
.phero { position: relative; background: linear-gradient(170deg, var(--p-cream) 0%, #fff 60%); overflow: hidden;
  padding-block: clamp(1.5rem,1rem + 2vw,2.5rem) clamp(2.5rem,2rem + 3vw,4rem); }
.phero__stripes { position: absolute; top: 0; right: 0; width: clamp(180px,28vw,440px); height: 100%; object-fit: cover;
  object-position: left center; opacity: .5; z-index: 0; pointer-events: none; }
.pback { appearance: none; background: none; border: 0; cursor: pointer; display: inline-flex; align-items: center; gap: 8px;
  font-family: var(--font-sans); font-size: 14px; font-weight: 600; color: var(--p-text); margin-bottom: calc(30px + 1.6rem); transition: color var(--dur-fast); }
.pback:hover { color: var(--p-pink); }
.pback [data-lucide] { width: 16px; height: 16px; }
.phero__inner { max-width: 880px; }
.phero__meta { display: flex; align-items: center; gap: 14px; margin-bottom: 20px; }
.pchip { display: inline-flex; font-family: var(--font-mono); font-size: 12px; font-weight: 600; letter-spacing: .06em;
  padding: 7px 16px; border-radius: 999px; color: #fff; background: var(--p-pink); }
.phero__year { font-family: var(--font-mono); font-size: 13px; color: var(--p-brown); }
.phero__title { font-family: var(--font-display); font-weight: 800; font-size: clamp(2.1rem,1.3rem + 3.4vw,3.8rem);
  line-height: 1.08; letter-spacing: -0.03em; color: var(--p-ink); margin: 0; text-wrap: balance; }
.phero__sub { font-size: clamp(15px,1vw,17px); line-height: 1.85; color: var(--p-text); margin: 24px 0 0; max-width: 700px; }
.phero__platform { display: inline-flex; align-items: center; gap: 14px; margin-top: 30px; font-family: var(--font-display);
  font-weight: 700; font-size: clamp(15px,1.2vw,19px); color: var(--p-brown); }
.phero__platform i { font-style: normal; color: var(--p-pink); }
.phero__logo { margin-top: clamp(2rem,1.5rem + 3vw,3.5rem); display: flex; justify-content: center;
  background: #fff; border: 1px solid var(--p-line); border-radius: var(--radius-2xl); padding: clamp(32px,5vw,64px);
  box-shadow: 0 30px 60px -30px rgba(172,137,111,.45); }
.phero__logo img { width: 100%; max-width: 520px; height: auto; }

/* ---- generic figure ---- */
.pshot { margin: clamp(2rem,1.5rem + 2vw,3rem) 0 0; border-radius: var(--radius-xl); overflow: hidden;
  background: #fff; box-shadow: 0 24px 52px -30px rgba(172,137,111,.5); border: 1px solid var(--p-line); }
.pshot img { width: 100%; height: auto; display: block; }
.pshot__cap { display: block; font-family: var(--font-mono); font-size: 12px; color: var(--p-brown);
  padding: 13px 18px; background: var(--p-tint); border-top: 1px solid var(--p-line); }

/* ---- Approach intro grid (research + strategy) ---- */
.pgrid2 { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem,1rem + 4vw,4rem); }
.pblock { max-width: 760px; }

/* ---- Logo concept ---- */
.plogo { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: 1.6rem; align-items: center; }
.plogo__fig { background: #fff; border: 1px solid var(--p-line); border-radius: var(--radius-2xl); padding: clamp(24px,3vw,44px);
  box-shadow: 0 24px 52px -30px rgba(172,137,111,.5); }
.plogo__fig img { width: 100%; height: auto; display: block; }

/* ---- Colour system ---- */
.pcolors { display: flex; flex-direction: column; gap: 26px; }
.pcolorrow { display: grid; gap: 18px; }
.pcolorrow--main { grid-template-columns: 1fr 1fr; max-width: 560px; }
.pcolorrow--sub { grid-template-columns: repeat(4, 1fr); }
.pcolor { border-radius: var(--radius-lg); overflow: hidden; background: #fff; border: 1px solid var(--p-line); box-shadow: var(--shadow-sm); }
.pcolor__chip { height: 96px; }
.pcolor__chip--lg { height: 120px; }
.pcolor b { display: block; font-family: var(--font-display); font-weight: 700; font-size: 14.5px; color: var(--p-ink); padding: 14px 16px 2px; }
.pcolor span { display: block; font-family: var(--font-mono); font-size: 12px; color: var(--p-text); padding: 0 16px 14px; }

/* ---- Typography ---- */
.ptype { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; }
.ptypecard { background: #fff; border: 1px solid var(--p-line); border-radius: var(--radius-xl); padding: 32px 30px; box-shadow: var(--shadow-sm); }
.ptypecard__lang { font-family: var(--font-mono); font-size: 12px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--p-pink); }
.ptypecard__name { font-family: var(--font-display); font-weight: 700; font-size: 18px; color: var(--p-ink); margin: 8px 0 16px; }
.ptypecard__sample { font-family: var(--font-display); font-weight: 800; font-size: clamp(1.6rem,1.2rem + 1.6vw,2.4rem); color: var(--p-brown); margin: 0 0 16px; line-height: 1.2; }
.ptypecard__note { font-size: 14px; line-height: 1.7; color: var(--p-text); margin: 0; }

/* ---- Brand elements ---- */
.pelements { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(1.5rem,1rem + 2vw,2.5rem); }
.pelement { background: #fff; border: 1px solid var(--p-line); border-radius: var(--radius-xl); overflow: hidden; box-shadow: var(--shadow-sm); }
.pelement__demo { height: 180px; }
.pelement__demo--dots { background-image:
    radial-gradient(circle, var(--p-pink) 28%, transparent 29%),
    radial-gradient(circle, var(--p-teal) 28%, transparent 29%),
    radial-gradient(circle, var(--p-peach) 28%, transparent 29%),
    radial-gradient(circle, var(--p-mint) 28%, transparent 29%),
    radial-gradient(circle, var(--p-beige) 28%, transparent 29%);
  background-color: #fff; background-size: 60px 60px; background-position: 0 0, 30px 0, 15px 30px, 45px 30px, 30px 15px; }
.pelement__demo--stripes { background: repeating-linear-gradient(125deg, #fff 0 14px,
    var(--p-pink) 14px 26px, #fff 26px 40px, var(--p-teal) 40px 52px, #fff 52px 66px,
    var(--p-peach) 66px 78px, #fff 78px 92px, var(--p-beige) 92px 104px, #fff 104px 118px, var(--p-mint) 118px 130px); }
.pelement__body { padding: 24px 26px; }
.pelement__body b { display: block; font-family: var(--font-display); font-weight: 700; font-size: 16.5px; color: var(--p-ink); margin-bottom: 8px; }
.pelement__body p { font-size: 14px; line-height: 1.65; color: var(--p-text); margin: 0; }

/* ---- IP icons ---- */
.picons { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.picon { background: #fff; border: 1px solid var(--p-line); border-radius: var(--radius-xl); padding: 32px 28px; text-align: center;
  box-shadow: var(--shadow-sm); transition: transform var(--dur-base) var(--ease-out); }
.picon:hover { transform: translateY(-6px); }
.picon__badge { width: 84px; height: 84px; border-radius: 999px; display: grid; place-items: center; margin: 0 auto 18px; }
.picon__badge [data-lucide] { width: 38px; height: 38px; color: #fff; }
.picon b { display: block; font-family: var(--font-display); font-weight: 700; font-size: 18px; color: var(--p-ink); margin-bottom: 8px; }
.picon p { font-size: 13.5px; line-height: 1.6; color: var(--p-text); margin: 0; }

/* ---- Packaging ---- */
.ppack { display: grid; grid-template-columns: 1fr 1fr; gap: 1.6rem; align-items: center; }
.ppack__fig { border-radius: var(--radius-2xl); overflow: hidden; box-shadow: 0 30px 64px -30px rgba(172,137,111,.5);
  background: #fff; border: 1px solid var(--p-line); }
.ppack__fig img { width: 100%; height: auto; display: block; }

/* ---- Deliverables ---- */
.pdeliver { display: grid; grid-template-columns: 1fr 1fr; gap: 14px 40px; max-width: 940px; margin: 0 auto; }
.plist { list-style: none; margin: 0; padding: 0; display: contents; }
.plist li { display: flex; gap: 12px; align-items: flex-start; font-size: 14.5px; line-height: 1.55; color: var(--p-text);
  padding: 14px 0; border-bottom: 1px solid var(--p-line); }
.plist li [data-lucide] { width: 19px; height: 19px; flex: none; color: var(--p-pink); margin-top: 1px; }

/* ---- Result + CTA ---- */
.presult { max-width: 720px; }
.pcta { position: relative; background: linear-gradient(160deg, var(--p-pink) 0%, var(--p-peach) 100%);
  padding-top: clamp(2.5rem, 1.5rem + 4vw, 5rem); padding-bottom: clamp(2.5rem, 1.5rem + 4vw, 5rem); text-align: center; overflow: hidden; }
.pcta__inner { position: relative; z-index: 1; }
.pcta__title { font-family: var(--font-display); font-weight: 800; font-size: clamp(1.7rem,1.2rem + 2.2vw,2.8rem); color: #fff; margin: 0 0 12px; text-wrap: balance; }
.pcta__platform { font-family: var(--font-display); font-weight: 700; font-size: clamp(14px,1.1vw,17px); color: rgba(255,255,255,.92); margin: 0 0 28px; }
.pbtn { appearance: none; cursor: pointer; display: inline-flex; align-items: center; gap: 10px; font-family: var(--font-sans);
  font-weight: 700; font-size: 16px; color: var(--p-brown); background: #fff; border: 0; height: 58px; padding: 0 32px;
  border-radius: 999px; box-shadow: 0 18px 36px -16px rgba(0,0,0,.35); transition: all var(--dur-base) var(--ease-out); }
.pbtn:hover { transform: translateY(-2px); box-shadow: 0 24px 44px -18px rgba(0,0,0,.4); }
.pbtn [data-lucide] { width: 18px; height: 18px; }

@media (max-width: 880px) {
  .pgrid2 { grid-template-columns: 1fr; gap: 32px; }
  .plogo { grid-template-columns: 1fr; gap: 28px; }
  .pcolorrow--sub { grid-template-columns: 1fr 1fr; }
  .ptype { grid-template-columns: 1fr; }
  .pelements { grid-template-columns: 1fr; }
  .picons { grid-template-columns: 1fr; }
  .ppack { grid-template-columns: 1fr; gap: 28px; }
  .pdeliver { grid-template-columns: 1fr; }
}